AI Policy

At Flock we understand the value and reward of making something for ourselves. All the difficult, uncomfortable bits of the process are what eventually makes the journey so rewarding. We are proud of what we have made here: the website, the writing, the photographs and every else.

As makers who value human creativity and are alarmed by the environmental impact of AI and its infrastructure we now feel it is necessary to make Flock’s stance on AI clear:

- We do not, and will not, use AI to generate any of our images or videos, either for our website or any other platform. We will also not knowingly use any imagery from suppliers that we suspect has been created using AI.

- We will not use AI in the design of Flock’s website, branding, or graphics.

- We do not and will not use AI to create any of our product descriptions, newsletters, journal posts or social media posts. We will not share or repost any social media content that we suspect that has been created using AI.