About Us
Flock is a Wool Shop & Haberdashery in St Leonards on Sea, East Sussex. We started in 2022 as an online store, and moved into our retail shop at 25 Kings Road in September 2025.
Our passion is sustainability in our making and we love seeking out beautiful natural yarns from responsible producers - especially those based in the UK. We also stock a considered range of knitting and sewing tools and notions to make your projects joyful, as well as books and patterns to provide inspiration. We run a range of in-person Classes and Workshops at our shop, and you are always welcome to pop in with whatever you’re working on for a chat or some advice.
Flock
25 Kings Road
St Leonards on Sea
East Sussex
TN37 6DU
Who We Are
Harriet
I love the feeling of self sufficiency that comes with being able to make and repair my own garments: It forces me to slow down, consider what I really want to make and step away from the madness of fast fashion. I don’t remember exactly when I learned to knit, but I was probably about seven or eight. It’s always been there in the background, but In recent years I’ve dedicated more time to knitting, and I’ve also discovered hand spinning and weaving. I love taking raw material like fleece through all of the steps to make a finished garment that will keep me warm for years to come.
Our Mission
Our aim for Flock is to create a calm and welcoming space that celebrates making and community. Where beautiful materials inspire creativity and people can come together to learn and share making skills.
For those who can’t visit us in person, we offer you this online space, which is growing all the time. Alongside our Shop we share stories about our making and the things that inspire us in our Journal and knitting how-to’s on our Tutorials page.
Join the Flock
We can’t wait to welcome you into our St Leonards shop someday soon. Until then, you can keep in touch and follow our progress via our newsletter. Do subscribe below to follow our journey.
You can also find us on Instagram, Pinterest and youtube, or you can contact us directly with any feedback or ideas. We’d love to hear from you.
Chris
When it comes to knitting I’m very much a beginner, but I come from a family who all knit. My mother taught me when I was 9 or 10 but I promptly forgot it all as I was more interested in running around climbing trees and investigating ants nests. But I love making things, especially things I can use in my day to day life. I am particularly interested in the role making had in historic communities and how the things they made reflected their location and way of life. Think of me as Flock’s in house beginner, enjoying learning a new skill and discovering the mindful benefits that the craft of knitting offers.
Hours
Mon & Tues: Closed
Wed: 10-4
Thu to Sat: 10-5
Sun: 11-4